Unika Swimwear

Led the creative strategy and visual direction for Unika Swimwear’s Jamaica campaign, developing a bold and inclusive narrative that highlighted the brand’s commitment to exceptional fit, vibrant color, and diverse representation. Concepted and executed a visual storytelling system featuring inclusive sizing, varied skin tones, and authentic, location-driven imagery to emphasize the unique design details and confidence-driven ethos of the brand. Created scalable campaign assets deployed across the website, Instagram, and brand presentations, ensuring a cohesive and impactful brand presence across all digital and marketing touchpoints.