Lume Wellness

Led the end-to-end creative direction for Lume Wellness, shaping the brand from concept to launch. Created and strategized the logo, brand identity, and visual storytelling system, translating the brand’s wellness ethos into a cohesive digital and physical presence. From design systems to execution, developed scalable assets across web, e-commerce, and marketing touchpoints.

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Technologies: Figma, Shopify, Adobe Illustrator, InDesign, Photoshop.